If you discover that you can get big results just by changing a small variable, will you do it?

I like to think you will.

And because of that, you may be interested in what I'm about to share with you.

It's like this. We have a video that explains what our product is all about. And we gathered good feedbacks from people who have watched the video.

But there was only 1 problem.

We weren’t getting enough views on the video! That means only a small percentage of the visitors to our site actually went on to click "play" on the video.

Now what use is it if we got a good video but nobody is watching?

So we decided to do some testing to see how we can increase the number of views on our video.

And test we did.

Some methods didn't produce any significant improvement while some actually had a negative effect!

Until we hit upon a winning formula...

And that was to simply place an image just below the video that says "Click Here To Watch This Video" (in handwriting font) with an arrow pointing towards the "play" button.

 

That's it.

Just from this small change, we got an average of 30% more views! That’s a significant improvement!

Now consider this. Had we not test, based on current traffic that we have, we will need to get an extra 6,000 unique visitors just to get the additional 30% views.

How much will that have cost us in terms of additional ad spend? Quite a bit!

Now how much did it take to draw out the image and implement on our site? A mere 10 minutes.

What is the cost? Zero (other than time).

So what's the moral of the story? Testing can be a profitable affair.

And as Jay Abraham, the legendary marketer says - the only risk you ever have to take, in business or in life, is an inexpensive test.


All success,
Jag
www.AutomationEdge.org
www.EMoneyMarketing.com

P.S Just in case you want it, you can get free handwriting fonts at this site:

http://www.free-fonts.com/handwriting_fonts.html

P.P.S Don't take my suggestion as the absolute.  I gave the example "Click Here To Watch This Video" as the message. We can always test with a different slant such as bringing a benefit (or curiosity) element to it. Always be testing with the message.