Lawrence Yeo is based in Singapore where he is CEO & Principal Consultant of AsiaBIZ Strategy Pte Ltd, a strategy and investment promotion consultancy whose coverage spans Asia Pacific's 22 biggest countries. To date, its services has resulted in an overall Fortune 500 client investment portfolio in excess of US$2 billion in Asia, excluding SME clients. The company’s services include Asia strategy development, sales and marketing, corporate finance, as well as government consultancy in trade & investment promotion. It owns related websites like www.AsiaMarketingResearch.com, www.InvestAsiaPacific.com and www.AttractiveCities.com. Lawrence’s strategy, market and international investment knowledge expertise includes international business market entry and competitive strategies, Asia market expansion and exit evaluation, portfolio and channel strategies, market analysis, market and feasibility studies, strategic alliances, business partnering, as well as competitive and customer intelligence. Lawrence works closely with client sales and account management teams to guide the sales and account planning function to develop optimal product portfolios to achieve sales targets for individual Asian countries and the region. For investment consultancy, Lawrence performs financial analysis, sector analysis, SWOT analysis and valuation. He advises investment promotion agencies and city governments in their investment promotion strategies. This includes international location investment and investment feasibility studies. In the global investment community service, Lawrence enjoys a strong professional global network and reputation in the global investment community. He is the Asia Contributing Editor for fDi (Foreign Direct Investment) magazine owned by London’s Financial Times, influencing a global audience of 45,000 CEOs and government investment officials. He worked as a Strategy Consultant with Arthur D. Little and Deloitte Consulting and was an Investment Analyst with SG Securities. He holds a BA in Economics from Canada’s Simon Fraser University and is currently taking his Master in Public Administration (MPA) from NUS Lee Kuan Yew School of Government.