Gerald does marketing in the online space and his experiences entails a holistic view of end-to-end marketing strategies and integrated campaigns across online and physical marketing channels. 

This includes new media and viral marketing initiatives, Search Engine Optimisation (SEO) tactics, integrating commercial and public sectors services and integrated marketing strategies. With a balanced mix of Commercial, Business and Government engagements, projects that Gerald has lead are high profile and has gained media publicity on both mainstream and targeted media channels.

Pop! Marketing Online (www.popmarketingonline.com) was created as a non-traditional, unpolished and thought provoking side of Gerald's thoughts and ideas. He welcomes comments and can be reached at gerald@popmarketingonline.com.