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| Blogger Profile |
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| KUNAL SINHA |
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Special Interest Group:
Branding and Design
Profession:
Executive Director
Organisation:
Ogilvy & Mather Greater China
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Kunal Sinha is Executive Director – Discovery at Ogilvy & Mather Greater China, where he oversees the consumer insight & knowledge management function across all divisions of the company. He is a five-time winner of the WPP Atticus award for original thinking in marketing services, and has won the Grand Prix twice.
Kunal has been adjunct faculty at the Indian Institute of Mass Communication, and an invited speaker at London Business School, Kent State University, Johns Hopkins University, Peking University and Syracuse University. He has authored a large number of papers and articles in academic and business journals, including a paper on “Marketing to India’s Underserved Consumers” presented at Harvard Business School.
Kunal has also published a few books, An Ordinary Traveler, about travels in South Asia and A Banarasi on Varanasi, an insider’s perspective on Hinduism’s holiest city.
His latest work, China's Creative Imperative: How Creativity is Transforming Society and Business in China is published by John Wiley & Sons (Asia) and is available here.
Kunal lives in Shanghai with his wife and daughter. Visit his website here.
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