Wouldn’t it be great to be able to all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guesswork from putting your marketing plans together? Over the last 20 years Guy R. Powell, based in Atlanta, GA, USA, has done just that in senior level sales & marketing across the globe both on the client and consulting sides. As part of his current consulting activities he has trained and/or presented his findings and methods to thousands of marketers all across the globe. All of the concepts found in this book have been honed and improved through his consulting and training activities to make sure they can be specifically applied to just about any company, regardless of size, industry, category, target customers or country.

His company, DemandROMI (www.DemandROMI.com) and his upcoming joint venture, iDMO Group, (www.iDMOGroup.com) is based on helping marketers and businessmen to take these critical concepts and implement them within his client organizations. His consulting career began ATKearney delivering strategic and tactical solutions to help companies fuel and maintain extraordinary growth. While at ATKearney he worked on a variety of wide ranging projects for both mid-tier and Global 100 companies in Europe, providing strategic assessments, business re-alignments and turn-arounds. 

His first book Return on Marketing Investment: Demand More From Your Marketing and Sales Investments (www.ReturnonMarketing.net) focuses on helping business-to-business marketers develop a new way to plan, execute and communicate their results to the rest of the organization. This book focuses on all businesses – small & large, consumer and business-to-business, NGOs, OEMs and others. Guy’s direct industry experience includes consumer package goods, financial services, digital electronics, high tech, brewery, frozen food, automotive, cable & wire, consumer durables, media & entertainment and many,many others. 

Mr Powell is also the author of Marketing Calculator: Measuring and Managing Return of Marketing Investment (ROMI) published by John Wiley & Sons.

Mr Powell’s educational background includes an MBA from the University of Chicago and a BSEE from Lehigh University.