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Design and Branding are the most obvious impression any customer has of a product and the organisation. How do we Marketers transform a business into a brand? How can we maximise our product's design and branding? |
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| Branding & Design |
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| NICHE BRANDS MIGHT WIN IT FOR CHINA (PART TWO) |
| by Kunal Sinha on 05 Aug 08 9:35 AM |
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| Many of us in the marketing communications business are usually so preoccupied with consumer brands that we don’t think much of B2B brands, and the kind of impact they have on the market. There’s a fair bit on the discussion table about brands such as Li Ning, which, in spite of not being an Olympic sponsor or partner, is sure to be in the spotlight thanks to several competing athletes, ranging from the US table tennis team to the Spanish basketballers to the Chinese table tennis and... |
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| Welcome to Wowability! |
| by Imran Syed on 24 Jul 08 10:19 PM |
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| Hello Fellow Strategists,What role does Branding or Design really play in the consumers' choice of a product or service? A very important one indeed! But we will not be able to use these 'tools' to their maximum potential if we don't understand where they fit in the big picture. After all what really is the purpose of excellent branding and amazing design? If you think about it these 'tools' just have one mission, and that is to make the product or service attractive eno... |
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| NICHE BRANDS MIGHT WIN IT FOR CHINA (PART ONE) |
| by Kunal Sinha on 22 Jul 08 12:10 PM |
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| Even as the big Chinese companies such as Lenovo view the Beijing Olympics as the once-in-a-lifetime opportunity for recognition on the global stage – other nimble, innovative brands are making their presence felt in a future marketplace where low cost may no longer be a differentiator. I shall take the example of two very different companies that have smartly identified the market opportunity and are destined for greatness. I chanced across Stamps in the basement floor of Raffles Cit... |
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| A Different Kind Of Brand Conference |
| by Jacky Tai on 13 Mar 08 2:54 PM |
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| The Singapore Brand Conference is back again after a successful run in 2007. The objective is tstill he same which is to create a conference that features Singapore brand experts and owners/CEOs of successful Singapore brands (who are not the usual suspects) so that other Singapore companies can learn from them. I have been invited to speak and I will also be launching my new book "Killer Differentiators: 13 Strategies To Grow Your Brand" there.The conference is on 27 March ... |
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| A Real Alternative To Branding |
| by Jacky Tai on 13 Mar 08 2:44 PM |
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| Branding is a big buzzword these days. It reminded me of that time in the late 80s and early 90s when "turbo" was a big buzzword. A turbocharger is basically an exhaust gas driven turbine that forces more air into a car engine so that it can produce more power. More air equals more oxygen and more oxygen equals better combustion and hence more power. It is an exciting device that promises to give something for nothing because it uses exhaust ... |
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