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Design and Branding are the most obvious impression any customer has of a product and the organisation. How do we Marketers transform a business into a brand? How can we maximise our product's design and branding? |
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| Branding & Design |
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| Branding Perception |
| by Pamela Wigglesworth on 24 Feb 10 3:33 PM |
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| If branding is all about perception, is it possible for a business to create the image or perception they want to have in the marketplace? The answer is yes. Whether you are an established business or an entrepreneur just starting out, you can ‘lead’ target audience in developing a perception about your business. Remember, as we said when perception is nothing more than a belief someone has established overtime. Your sale is to project your business in such as a ... |
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| How do you describe your brand personality? |
| by Pamela Wigglesworth on 19 Feb 10 12:27 PM |
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| Here’s the scenario. You’re in business. Perhaps you are a start up or maybe your company has been around for a few years. During a conversation you are asked “What is your product/service brand personality?” You ask yourself. Are we supposed to have a brand personality and if so, how in the heck do I get one? I would venture to say that if you asked some top management or a new start up about their brand personality, they would tell you that they don’t ha... |
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| Who is your target audience? |
| by Pamela Wigglesworth on 11 Feb 10 4:34 PM |
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| When conducting brand workshops I often ask participants to whom are they selling? In other words, who is their target audience? Invariably there is always one person who responds, “we sell to everyone”. This is a major misconception many entrepreneurs and companies hold. This is incorrect thinking, as it is not possible to sell to everyone. If you try to be everything to everyone, you’re nothing to no one. Yes, you might think there are products out there i... |
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| NICHE BRANDS MIGHT WIN IT FOR CHINA (PART TWO) |
| by Kunal Sinha on 05 Aug 08 9:35 AM |
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| Many of us in the marketing communications business are usually so preoccupied with consumer brands that we don’t think much of B2B brands, and the kind of impact they have on the market. There’s a fair bit on the discussion table about brands such as Li Ning, which, in spite of not being an Olympic sponsor or partner, is sure to be in the spotlight thanks to several competing athletes, ranging from the US table tennis team to the Spanish basketballers to the Chinese table tennis and... |
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| Welcome to Wowability! |
| by Imran Syed on 24 Jul 08 10:19 PM |
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| Hello Fellow Strategists,What role does Branding or Design really play in the consumers' choice of a product or service? A very important one indeed! But we will not be able to use these 'tools' to their maximum potential if we don't understand where they fit in the big picture. After all what really is the purpose of excellent branding and amazing design? If you think about it these 'tools' just have one mission, and that is to make the product or service attractive eno... |
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