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Connecting digitally with your customers can be a minefield in today's digital revolution. How can we marketers incorporate digital thinking in strategy and campaign development? How do we reach customers through new technologies? |
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| Digital Marketing |
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| How To Increase Your Sales Conversion Rate With 10 Simple Tricks |
| by Jag Foo on 04 Jul 09 7:15 PM |
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| Sell stuff online? If you do, chances are, that out of 10 people coming in to your page, not all 10 of them will buy. Say if you are lucky, and 2 of them decide to buy, 1 of them may just opt out and call it quits – right at the order page!So how can we increase conversion? And stop people from having cold feet at the last minute?Simple. Do three things. Soothe their fears. Re-affirm their buying desires. And create a path of least resistance for them.Let me expla... |
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| Google These "Keywords" At Your Risk... |
| by Jag Foo on 22 Jun 09 7:10 PM |
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| It's hard to do without search engines. Most of us use it everyday for work and research.I came across this article that talk about the dangers of Googling. You may be thinking - what danger?Well..the danger lies in the search result link that you may click after you entered a keyword you are searching for.Take a look at the short article to find out more:As you may expect, searching for pirated software, music, and movies through Google and other search engines is risky business. The top links ... |
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| The Truth About Making Marketing Decisions |
| by Jag Foo on 18 Jun 09 2:02 PM |
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| When it comes to marketing, everyone has a view. Seriously. Almost everyone has something to say. Take for example some of the following marketing scenarios: What color of the headline should we use? Red or blue? Long or short sales copy (do readers actually have the time to read long sales copy)? Should we have pictures in the ad copy? When should we send out the email blast? Tuesday? Wednesday? Or over the weekend? How should we price our upcoming product? $47 or $14... |
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| How To Give Your Social Media Marketing Efforts An Extra Boost |
| by Jag Foo on 12 Jun 09 3:34 PM |
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| Web 2.0 has been the buzz word for some time. And rightly so.Never before have we been empowered with a capability that can allow us to reach out to the vast communities out there.To understand the sheer power of social media, we only have to look back at the successful Obama presidency campaign. A truly historic event where an African American is voted in as the leader of the most powerful nation in the world - for the first time!Without social media as one of the marketing pillars, their... |
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| Online Marketing for your long term goals |
| by Gerald Ang on 12 Sep 08 4:29 PM |
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| Online marketing has progressed beyond your imagination. Or is it all about hype and a loosely used marketing term?Companies can spend millions but what does that all translate to? It's beyond sales, web traffic, awareness, conversions. Let's face it. Long gone are the days of WOW factors. Sure, its great to have a new idea, new concepts, new creativity. But, the wow factor itself is just the tip of the ice berg (though its hard to get a good wow most of the time). Its the long tail effect that ... |
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