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Connecting digitally with your customers can be a minefield in today's digital revolution. How can we marketers incorporate digital thinking in strategy and campaign development? How do we reach customers through new technologies? |
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| Digital Marketing |
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| Google's Matt Cutts | How to Get Better Visibility on Google |
| by Gerald Ang on 13 Jul 08 7:52 AM |
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| I was doing my usual reads and came accross this interesting video to share.USA TODAY's Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips.Link: http://www.youtube.com/watch?v=5GK0aQrCDEoFor more, visit www.popmarketingonline.com... |
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| Selecting An Effective Online Marketing Mix |
| by Gerald Ang on 15 Jun 08 11:47 PM |
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| Marketing is a big word, and often misunderstood. There are so many good and bad campaigns floating around the industry today. Some we notice, most we either miss, or doesn't matter to us. However, this is different when we look online. We can be specific and know how we the campaign is performing.But, online marketing itself can be rather daunting if we don't understand the different online channels we can use and how to be specific and effective using them. Each topic itself has a long story a... |
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| 4 C's of Viral Marketing |
| by Gerald Ang on 29 May 08 1:43 PM |
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| Viral marketing is simply 'word of mouth' on the internet. It's another technique of online marketing on selected online channels.By placing a video or creating a widget for your service or business is not going viral. Especially so in the very cluttered internet space of today. A viral initiative on it's own, without planning, research and creativity, is going to be another punctured affair. Just like being lose about your online advertising campaign.With limited budgets, time and resources, we... |
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| Be specific when advertising online |
| by Gerald Ang on 27 May 08 1:28 AM |
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| "Advertising is all about a big budget".I find it somewhat true, but it all depends on the OBJECTIVE of the advertising campaign.Once again, the online space is now facing the same clutter we now experience on TV, Radio and Print.So how do we make online advertising stand out and touch the people you want to reach? Before placing up an ad on a magazine or newspaper, we usually ask some traditional questions:1. Distribution reach2. Readership profile and numbers3. Subscription numbers4.... |
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| Keep the Brands Separate... Actually and Virtually |
| by Ian Fenwick on 14 May 08 3:46 PM |
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| Last time we looked at augmented reality, and how the virtual and real worlds blur. For digimarketers this blurring may mean their brand strategy needs a re-think. Virtual umbrellasIt’s already interesting to me that most marketers are much more careful to keep their brands distinct in the real world than they are in the virtual. I suspect that carelessness will have a cost, and will change. For example, if I go to the Swatch Watch Group site (www.SwatchGroup.com), and look... |
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