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Connecting digitally with your customers can be a minefield in today's digital revolution. How can we marketers incorporate digital thinking in strategy and campaign development? How do we reach customers through new technologies? |
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| Digital Marketing |
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| Find Your Target Audience Online With 2 Simple Tools |
| by Jag Foo on 04 May 10 12:40 AM |
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| Here's a short but hopefully, still a valuable post for you.If you are doing paid advertising (e.g. Pay Per Click, Pay Per View etc), you want to be sure you are targeting the right crowd for your product.Getting the right demographics will be crucial in your ad targeting.In the online space, you can easily find out where you target audience hang out with these 2 powerful tools:- Google Ad Planner (www.google.com/adplanner/)- Quantcast Planner (www.quantcast.com/planner)These are not perfect too... |
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| Profiting with Multivariate Testing |
| by Jag Foo on 06 Apr 10 10:41 PM |
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| In split testing, we test one element of your sales page or website. For example, we can test headline A vs headline B (or vs C, D and so on), and we see which is the winner.Split testing is pretty easy and straightforward to set up and implement.But there are several drawbacks.It’s very time consuming and costly. That’s because you can only test 1 element at a time.Say we want to also test different images, location of image, sub headlines and so on - we can only do so one element a... |
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| Google Adwords Quality Score - Busting "Bid High and Get High Quality Score" Myth |
| by Jag Foo on 13 Feb 10 11:27 AM |
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| In the event you do an Adwords campaign, you will need to do your utmost to acquire an excellent quality score.Because, with a great quality score, you'll be able to reduce your cost per click (CPC) and enhance the probability of your adwords ad getting a higher ad rank.Usually, the quality score is affected by 3 main factors:- Click through rate (CTR)- Relevancy- Quality of landing pageAmong the 3, CTR carries the highest weight in the determination of your quality score.Now, in the quest to ob... |
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| Useful Marketing ROI Calculator |
| by Jag Foo on 29 Nov 09 2:04 AM |
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| Engaging in an online campaign?Then you will want to measure your resultsso as to test the effectiveness of your campaign.Here are 2 useful marketing calculatorsthat can calculate your marketing ROI.1. http://www.blitzmediadesign.com/seo/web-roi.htmlThis calculator is useful for measuring ROI web advertising, search engine marketing, or Pay-per-Click (PPC) campaigns.2. http://www.marketingtoday.com/tools/roi_calculator.htmThis calculator is useful for email marketing cmpaign's ROI.Enjoy!Jag... |
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| Small Change. Big Impact Part 2 |
| by Jag Foo on 26 Oct 09 3:45 PM |
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| Most people tend to think that if you want big results…you need big change! You need to spend big money! But that’s not entirely true!If you know how to make the RIGHT change, you can still achieve great results even if it may just be a small tweak.In the last post, I’ve shown that this is possible as I illustrated how we managed to increase the number of views on our video just be implementing a small change (using handwritten font to instruct users). Let me tell you ano... |
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