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Connecting digitally with your customers can be a minefield in today's digital revolution. How can we marketers incorporate digital thinking in strategy and campaign development? How do we reach customers through new technologies? |
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| Digital Marketing |
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| Google Adwords Quality Score - Busting "Bid High and Get High Quality Score" Myth |
| by Jag Foo on 13 Feb 10 11:27 AM |
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| In the event you do an Adwords campaign, you will need to do your utmost to acquire an excellent quality score.Because, with a great quality score, you'll be able to reduce your cost per click (CPC) and enhance the probability of your adwords ad getting a higher ad rank.Usually, the quality score is affected by 3 main factors:- Click through rate (CTR)- Relevancy- Quality of landing pageAmong the 3, CTR carries the highest weight in the determination of your quality score.Now, in the quest to ob... |
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| Useful Marketing ROI Calculator |
| by Jag Foo on 29 Nov 09 2:04 AM |
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| Engaging in an online campaign?Then you will want to measure your resultsso as to test the effectiveness of your campaign.Here are 2 useful marketing calculatorsthat can calculate your marketing ROI.1. http://www.blitzmediadesign.com/seo/web-roi.htmlThis calculator is useful for measuring ROI web advertising, search engine marketing, or Pay-per-Click (PPC) campaigns.2. http://www.marketingtoday.com/tools/roi_calculator.htmThis calculator is useful for email marketing cmpaign's ROI.Enjoy!Jag... |
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| Small Change. Big Impact Part 2 |
| by Jag Foo on 26 Oct 09 3:45 PM |
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| Normal0falsefalsefalseMicrosoftInternetExplorer4/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Most people tend to think that if you want big ... |
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| Small Change. Big Impact. |
| by Jag Foo on 20 Sep 09 7:54 PM |
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| Normal0falsefalsefalseMicrosoftInternetExplorer4/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Normal0falsefalsefalseMicrosoftInternetExplorer... |
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| Best Practices For Effective Email Marketing |
| by Jag Foo on 31 Aug 09 10:02 AM |
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| Normal0falsefalsefalseMicrosoftInternetExplorer4/* Style Definitions */table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Just recently, I received an unsolicited email ... |
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