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For any Marketer, the world is literally your market. Are there fool-proof ways to position your product in new markets? What's the best way to conduct multi-cultural business transaction? What do you do when you have customers all over the world? |
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| International Business |
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| Top Management’s Commitment to Export and International Business |
| by Lawrence Yeo on 28 Apr 08 5:57 PM |
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| Desire for overseas growth and willingness to pay the costs are two different things. Top senior management and designated export or overseas development staff must be able to spend the time traveling to foreign markets to assess market potential or meet potential distributors, agents or other business partners. One factor which causes Asia businesses to shun investing overseas is lack of information or wrong information, often unknowingly spread through fellow investors who got burnt and ... |
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| Purpose for Wanting to Go International |
| by Lawrence Yeo on 02 Apr 08 6:10 PM |
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| Before going international, businesses should ask themselves what is their purpose for wanting to go international? Beyond just earning profits or maximizing shareholder value, the reasons to go international have to fit with your firm’s core guiding principles and values. Take Sony for example. Its core purpose and reason for its existence is to experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the public. Going international en... |
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| International Business Planning |
| by Lawrence Yeo on 02 Mar 08 5:11 PM |
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| When marketers and entrepreneurs ask, “How do I make my business go international?”, they are probably at the stage where their domestic market performance is strong and they are starting to plan how to enter new foreign markets. While some can internationalise their business by depending on gut feel and business acumen, it is also useful to combine soft skills with some suggested hard strategic planning skills methodology. Both soft and hard factors are essential in business. ... |
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