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You know you need to create awareness for your products and maximise sales. Are there strategies that enable you to achieve both or are sales and marketing mutually exclusive? |
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| Sales & Marketing |
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| Excuses, excuses, excuses ... |
| by Guy Powell on 17 Dec 08 11:31 PM |
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| I just read this article and I loved the quotes (uhh, I mean excuses)Here are a few relating to the early success (or better termed ‘results’) of mobile marketing campaigns (Texting by the numbers, Steve Smith, MediaPost, 12/16/2008, (http://www.mediapost.com/publications/?fa=Articles.san&art_aid=96827):"It is early days.""The learnings will be invaluable moving forward.""But these folks who did opt-in are our core customers with a great multiplier effect... |
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| Measuring direct and indirect effects comes to the web |
| by Guy Powell on 26 Nov 08 4:37 AM |
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| Comscore recently announced a new Internet metrics concept called View-Through. I’m sure I won’t do it justice in explaining it, but through cookies it measures the indirect visits generated by banner ads. Quoting their own data, “For example, a substantial lift in visitation to the advertiser's Web sites can be observed in the weeks following an exposure to a display ad, even though click rates are less than 0.1 percent. Specifically, there was a 65 percent increas... |
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| Are you a marketing expense that can simply be cut… |
| by Guy Powell on 04 Nov 08 11:58 PM |
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| Many marketers constantly work under the fear that their budgets will be cut. That even though they have some great ideas, just as they go to roll them out, the CEO comes by and says, ‘we have to cut the budget. Can you do this for less?’Now with the economy on the ropes, it will be happening even more so. Marketers are hiding in their cubes hoping that the cuts won’t be too deep. That they will be able to do something and that they will have a job... |
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| Nielsen Shopper Modality Study |
| by Guy Powell on 21 Oct 08 4:17 AM |
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| I just read this article in Marketing Daily on The Nielsen Shopper Modality Study, conducted by the Consumer Research division within Nielsen's proprietary Shopper3 (Shopper Cubed) Insights framework combining primary survey data with Nielsen scan data (“Understanding, Leveraging Consumers' Five CPG Mindsets”, Marketing Daily, by Karlene Lukovitz, Thursday, Oct 16, 2008 6:38 PM ET (http://www.mediapost.com/publications/?fa=Articles.san&s=92836&Nid=48438&p=459501)). ... |
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| Make better strategic and tactical marketing decisions |
| by Guy Powell on 13 Oct 08 8:35 AM |
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| This is my first post on the Marketing Institute of Singapore. It is a great opportunity to be able to participate with you on conversations concerning marketing effectiveness and optimization. I have become very passionate about this topic and look forward to hearing from you about how to apply these concepts to help marketers make better strategic and tactical decisions.I have spent the last few years getting to know the Asian market and found many similarities and many differences... |
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