[Writing for Publications]: This course will focus on the whole writing process - from brainstorming ideas, planning the outline, writing a draft to revising and proofreading the final draft.
 
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Ron & Amran

Ron and Amran, founders of the e-business solutions and web development company, thepixelage, are entrepreneurs in their own rights. Having embarked on a venture providing e-business solutions, online solutions consultancy, web design & development and online marketing to various businesses and government organisations threes years ago, they have not looked back since. Mei Mei, Editor of The Singapore Marketer, talks to the marketing duo on their inspirations and visions, and also how good teamwork can translate to a successful business partnership.

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Keith Cheong

Armed with an unassuming and pleasant disposition, Keith Cheong strikes one as a sociable and outgoing young man. But what his modest façade does not reveal is his remarkable achievements and wide-ranging experience in the media industry. Currently wearing the hat of Sales Strategy Director of internet marketing firm ihub Media, Keith talks to the The Singapore Marketer about his foray into interactive media and how he thinks everyone can be an ambassador of their own culture and beliefs.

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Huang Shao-Ning

Astounded by the difficulties new graduates were facing in landing a job back in the early 2000s where the supply of graduates far outweighed the employment market’s demand, Huang Shao-Ning threw them a lifeline in the form of her brainchild – JobsFactory. Eight years on, the business has expanded to provide full fledge employment services to both graduates and job seekers at the various stages of their career. The Singapore Marketer meets with the business founder, Shao-Ning, and finds out just what it takes to succeed in this very unique people-oriented business of career matching.

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James Robbins

First, there was internet marketing – which started out in the form of advertisements on websites. Then, there was digital marketing – which instead of confining its reach to internet users, now hits out at practically anyone and everyone else who uses technology, be it on the mobile phone, sms/mms services, or simply walking past an outdoor digital display. Shevonne Ang of The Singapore Marketer speaks to James Robbins – Associate Account Director of Mobile Marketing at OgilvyOne Worldwide, Singapore, for his account on how digital marketing is taking the world by storm.

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