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We've brought together reviews of the latest marketing books. Read on to find out which books can help you sharpen your marketing strategies and leapfrog your marketing career.
 
Must Reads
         
Spanning Silos: The New CMO Imperative
by David Aaker
Publisher: McGraw-Hill Education (Asia)
 

  Marketing Calculator: Measuring and Managing Return on Marketing Investment
by Guy R. Powell
Publisher: John Wiley & Sons
Price: S$41.95

Enjoy a Hot Deal on this title now!
     
The Branding of MTV: Will Internet Kill the Radio Star?
by Paul Temporal
Publisher: John Wiley & Sons
Price: S$40.95

Enjoy a Hot Deal on this title now!


   Wowability! - The future of brands
by Imran Syed
Publisher: John Wiley & Sons
Price: S$32.95

Enjoy a Hot Deal on this title now!
     


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