We've brought together reviews of the latest marketing books. Read on to find out which books can help you sharpen your marketing strategies and leapfrog your marketing career.
Must Reads
Spanning Silos: The New CMO Imperative by David Aaker
Publisher: McGraw-Hill Education (Asia)
Marketing Calculator: Measuring and Managing Return on Marketing Investment by Guy R. Powell
Publisher: John Wiley & Sons
Price:
S$41.95