If you know of a marketing book that will benefit your fellow marketers, drop us a line here at i-Marketer@mis.org.sg. Reviews are welcomed too!
 
Home . Must Reads . Readings & References . Marketing Links

We've brought together reviews of the latest marketing books. Read on to find out which books can help you sharpen your marketing strategies and leapfrog your marketing career.

 
Must Reads
         
The Age Curve: How to Profit from the Coming Demographic Storm
by Kenneth W. Gronbach
Publisher: AMACOM
Price: S$39.95

  Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools
by Greg Holden
Publisher: AMACOM
Price: S$31.95

     
The Unofficial Guide to Building Your Business in the Second Life Virtual World
by Sue Martin Mahar and Jay Mahar
Publisher: AMACOM
Price: S$39.95

  How to Succeed in Business Using LinkedIn
by Eric Butow and Kathleen Taylor
Publisher: AMACOM
Price: S$31.95

     


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